Everything’s moving along so quickly now with Beautiful magazine that my feet feel like they’re barely touching the ground! Now quarterly, the Summer issue is due out in May and we’re going to be monthly from Jan 2012. The amazing news is that our predicted readership figures show that by our Autumn issue we’ll have close to 120,000 readers, which is not only exciting business-wise, but because we’ll be making positive changes to women’s lives!
I was going to say that with the day to day running of a magazine and the stress and pressure of it all, it’s easy to forget Beautiful’s mission, but it’s not easy and it’s always in the forefront of my mind. LOADS of similar magazines are now springing up out of the woodwork and rather than seeing them as competition, I am thrilled as we’re all in this together and we are a movement for change. We’re the new face of feminism.
It’s like the 1970s all over again and there’s so much passion and anger and driven determination and thousands and thousands of women are fighting for change. I feel proud to be right at the head of it and because I’ve been fighting so hard for all of the changes for more than five years now, I feel that some of my own philosophies are responsible for this huge tide of activism.
We’re still pretty much ahead of the rest of the media science-wise and our understanding of disordered eating, body image psychology and diet thinking and behaviour means that Beautiful will always be the market leader. So even if we were competitive and this was all just about business, I wouldn’t be worried. As it is business is a good second in line to a burning desire to make a difference to women’s lives.
I’m just so proud to be a part of these wonderful changes.
We’re right at the beginning of what is definitely a revolution for women. It’s utterly thrilling!
The Summer issue of Beautiful, which is a very special issue indeed, will be in the shops in May. If you’d like to subscribe or order one to be delivered to your home, please email us by clicking here